Recently the IARFC published and mailed to its members, a new issue of the Journal of Personal Finance (JPF). When asked for comments regarding his recent work on the publication, Dr. Finke, JPF editor, had this to tell the IARFC members… IARFC: Dr. Finke, how did you go about selecting the four papers for the recent JPF or papers in general? Dr. Finke: Papers submitted to the Journal are first given a quick review by me to determine whether they are suitable for the journal and contribute enough to the literature to warrant an evaluation by a reviewer. In general,…
Month: February 2013
The only real product you have to sell – to any consumer, professional or business owner – is yourself. You must differentiate yourself and the core of these differences must be reflected in your brand. Since nearly all products and services are available from your competitors – what makes you different? Financial Products are now all commodities – look-a-likes to consumers! There are many providers of similar products with features that appear almost identical to the untrained consumer. Large organizations offer packages of financial services that all seem very much alike – and which are presented to the public in…