Impact Branding The competition for your clients is increasing. A strong brand projects your passion and commitment to clients and prospects. Brand loyalty is reinforced by continued efforts to positively project a favorable image. You don’t have to be a big company to promote your own brand. We help you discover what it is and how to build it. During the first part of the workshop, you will learn that first perceptions are a result of how you brand yourself. We review the cumulative cycle of branding and how it effects every aspect of client interaction from before…

By Christopher Hill Seminars offer a golden opportunity, unlike any other form of marketing or advertising. By hosting seminars, you have a captive audience of qualified prospects for approximately 30 minutes to an hour. During this invaluable period of time, you have the unique ability to provide every attendee with four key answers they need to know before they consider working with you: 1. Do they like you? Yes, first impressions are important. However, quality relationships happen over time. Most people can usually determine after a reasonable period of time whether they like you or not. By “like” I mean…

By Ed Morrow Comparing Targeting and Branding is like comparing a fine wine with a nice breakfast of scrambled eggs and bacon. They are both items you consume orally. One is expensive and may take 4 years to produce. The other needs to be prepared quickly and served while hot. In other words, there are some common features, but they are quite different. Target Definition is clarifying who you want to do business with and why? Target Marketing is how you will approach them, leading to an engagement or purchase. Firm Branding (including a firm of only one) is how…

By Susan Cappa The IARFC is happy to announce that members can now make their purchases for all the professional RFC products online. Through our store, you can browse by Category, Price or look for our Featured Products. You can view the selected product, easily “add to cart” and check out. It’s a breeze! Amy Primeau – the store manager, feels this is a convenient option to those of you who want to purchase any time of the day (or night) and those who want the ability to shop around and see what items the IARFC offers. Your order will…

By Ed Morrow In every country the population can be broken down into four categories. This grouping helps us know the professional learning we require, the tools of practice that are necessary and the support we need from commercial, educational and professional organizations. Super Wealthy. These persons have wonderful resources available to them – although many do not use them to maximum advantage. They have attorneys, real estate agents, securities brokers, bankers, trust officers, business valuation specialists and insurance agents. A Registered Financial Consultant can be an important part of this team – frequently serving as the person distributing the…