Tuesday, July 23

Only $4 Million to Pitch Your Brand

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The Big Apple Superbowl venue this year is drawing all kinds of commentary with the weather getting more than its fair share.

Most of us will be sitting in front of the big screen (warm and cozy) looking forward to watching the Broncos and Seahawks in climatic comfort, and staying put during commercial breaks to critique the Superbowl ads. It makes going for drinks and munchies a challenge.

Multiple sources have reported that this year a 30 second spot is averaging $4 million. Makes one wonder how stressed advertising executives are to turn out the “memorable” half minute wonder in front of an expectant, discerning crowd. No one wants to lay the multi-million dollar goose egg on national TV.

Monday morning quarterbacking has even evolved to include commercial ratings! Websites are dedicated to listing the ads so you know who are the major players the week preceding. This is pushing one’s brand at the most expensive/visible level.

However out of reach this market is, the concept is universal and can be brought down to the financial advisor on an affordable and obtainable level. You can make an impact with your “brand” with reasonable effort. Some changes are just an attitude adjustment. Some require further education.

The IARFC is here to invite you to attend its IMPACT BRANDING workshop in Las Vegas, NV on April 30th to get your game plan going!

For more information visit the IARFC website and register for these events. Talk about a winning team….

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