The International Association of Registered Financial Consultants (IARFC) has developed a new white paper for members entitled, The Power of Media. Based on information experienced by IARFC President “Coach Pete” D’Arruda, MRFC of Capital Finance and Insurance, LLC, this instructive write up gives the novice an introduction into the world of media options for the independent financial consultant.
The white paper provides strategies and advice as to setting up a plan of execution and performance. While not intended as a comprehensive guide, it suggests starting points of the media outlets that are open to the “average consultant”. D’Arruda feels these outlets are readily available for those who wish to take advantage of them. One just needs to understand what fits best.
“From my many years in radio programming, I know what works and what doesn’t work for me,” advises Coach Pete. “The ideas in the white paper hopefully will motivate you to take the plunge and develop a strategy and pertinent content to authenticate you as a credible financial professional.”
Topics covered include: Media Options, Media Musts, Lead Generation, and Media Marketing. These elaborate on how to deliver a professional show, how to develop content, how to leverage one broadcast into different packaged material and the importance of being consistent, persistent and credible. As D’Arruda subscribes to the famous Will Rogers’ quip – “You never get a second chance to make a first impression.”
One of the main tasks is the development of timely and consistent copy. Through the use of an editorial calendar, creativity can be structured to maintain the long term picture that is needed to output content day after day, month after month, year after year. The white paper shows how a well planned editorial calendar can guide the momentum.
“Our consultants are a fun, talented, outgoing group of individuals,” acknowledges IARFC Chairman and CEO, H. Stephen Bailey, MRFC. “Understanding how to get their professional persona out there through the use of the many media options is priceless information. I hope our members take advantage of the experiences related in this media oriented white paper.”